FOURZ — Technology. Intelligence. Digital Experience.FOURZ — Technology. Intelligence. Digital Experience.
Search performance dashboard showing impressions, clicks and quality metrics

Digital Growth

SEO & Analytics Optimisation

Discoverable, measurable, improvable.

Overview

Discoverable, measurable, improvable.

Technical SEO, metadata optimisation, analytics instrumentation, search visibility work, website measurement and performance monitoring.

We treat search and measurement as engineering rather than decoration: crawlability, structure, metadata, schema and speed on one side; clean, trustworthy instrumentation on the other. Nobody can promise rankings, and we do not — what we can do is remove the technical reasons a site underperforms and make the results visible.

Performance trend chart displayed on a dark analytics screen

What it covers

Key capabilities.

Delivered individually or as one coordinated scope, depending on where you are starting from.

01

Technical SEO

02

Metadata optimisation

03

Structured data & schema

04

Analytics instrumentation

05

Search visibility

06

Website measurement

07

Performance monitoring

08

Conversion measurement

Business value

What this actually
changes.

The commercial reason this work is worth doing, stated plainly.

01

Nothing blocking you

Technical barriers to crawling, indexing and speed identified and removed.

02

Numbers you can trust

Instrumentation built correctly so the reporting is worth acting on.

03

Improvement you can see

Baseline, change and result, tracked rather than asserted.

How we approach it

Four stages.
No surprises.

The same route from an unresolved requirement to something running in production.

01

Audit

Establish the technical baseline: crawl, structure, metadata and speed.

02

Fix

Resolve the issues that measurably hold performance back.

03

Instrument

Implement analytics and conversion tracking that reflects reality.

04

Monitor

Watch performance over time and act on what actually moves.

Analytics interface showing traffic and conversion performance over time

Where it applies

Typical
use cases.

The situations this capability is most often brought in to resolve.

01

Post-launch audit

Confirming a new site is discoverable and measured correctly.

02

Migration protection

Preserving visibility through a replatform or restructure.

03

Measurement cleanup

Rebuilding analytics that nobody currently trusts.

Start a conversation

Start with SEO & Analytics.

Tell us the outcome you need. We will scope the work — and flag anything you do not need to buy.